Our Mission is to empower the development & wellness of GenZ, on their terms.


Want to contribute?

We would love to share your journey to inspire the world.

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Our Platform

Launching at the end of 2019, the :betr platform will embrace technology for the good. Building positive communities through the use of curated, original & user generated content that leads with humor, builds connection & provides unique insights & actionable items to :betr deal with the challenges facing GenZ today.



What is :betr?

:betr is an emerging media platform that exists to empower the development and wellness of the GenZ to live :betr every day! By creating & curating the most positive, inspirational & motivational content in GenZ development & wellness, we will provide one place for youth & young adults to come to when they need these resources. This will all be done on their timeline & on their terms.

What do you mean on their terms?

Simply put, we believe as a media platform we should be a resource for the next generation to come to when they need it, not just when we want them to. Our metrics are based on purpose driven content, how well that content engages our audience & what gives them the inspiration & motivation they need every day. As much as they need us, we will always be here & won’t push an agenda on anyone. Transparency & privacy are of utmost importance to us & we know how important it is these days to you also.

Are you just on social?

Nope! Ok, well for the next few months we are but we are diligently working on a badass app & web platform that should launch later this year! Wanna be in on the action & help us test it out? Signup on the contact page for first dibs.

Why the change from BLUEPRINT & ScoutDay?

:betr is the merging of two great platforms who’s purpose it was to provide unique help & content to specific demographics (student-athletes & baseball recruiting). While our focus will still be on student-athletes to begin with we strongly believe that life is so much more than sports & every piece of content we produce & curate should speak to the larger demographic of the generation.

Now that ScoutDay is :betr will you still be a resource for recruiting?

Yes, of course! While it’s not our core focus at :betr it does fall into our development pillar. The best of ScoutDay’s resources and advice will appear in much of our motivational & inspirational content. Feel free to let us know what kind of information you would like to see in this area in the future by clicking here.

I have some pretty unique life experiences I’ve gone through, can I submit some stories for publication?

Absolutely you can! In fact, we highly encourage contributions & as we grow as a community we would love for you to grow with us. There will soon be a submissions page for you to send us your stories, videos & ideas. Remember, we are looking to keep everything positive, fun & light! Hit us up in the DM’s or shoot us a note through our submission form or directly to us at info@livebetr.com. We can’t wait to hear from you all!

Are you hiring?

Well we’re glad you asked! We are always looking for amazingly talented people in the content creation space, as well as next level engineering talent. In addition to these positions we are always looking to hire contributors & experts to work with us to help build a :betr community of content creators (see above).

How can my business partner with :betr?

We would love to talk with you and your business if you are interested in partnering with :betr to build this platform for change! Our partners are purpose driven, like minded businesses who want to authentically make an impact in the next generation! Shoot us a quick email to info@livebetr.com and let’s chat! We have some great opportunities in editorial & branded content partnerships, social partners, community partners & so much more! IDEA IS KING & we are excited to discuss any and every opportunity with you!




Former Facebook exec launches startup with 'positive-only' Gen Z content

Q: What inspired you to launch Betr?

A: Betr came about because we ultimately wanted to create a community of optimism and hope for young people. We don’t have all the answers, but knew we could build an ecosystem that would. We decided on ":betr" as a group and believe it’s a perfect reflection of our mission. The logo is the work of our team and an outside partner. It creatively fits our target audience with a blend of emoji and simplicity. The brand exists to remind us all to take a step back, see the positivity around us, live [better] and never forget to smile.


This new Gen Z-focused media platform highlights mental health

"Positive media is nearly non-existent and is mostly limited to personal blogs and occasional Instagram memes,” Arrix said. “Too many issues of our young people are going unaddressed, and we believe it’s time to do something about it.”


Former Facebook VP Launches Media Company Called :betr, focusing on Gen Z health & wellness.

"We’ll be developing content, including educational topics and podcasts, that allow us the ability to drive into a subscription model, if the time is right," he said. "If you look at the world of education, and especially universities, offering development and wellness resources is a major challenge."


:betr Announces Positive Media Platform to Unlock Development & Wellness for GenZ

“We have a chance to develop our relationship with GenZ in a very unique, meaningful and fun way. Young people don’t seem to have enough ‘fun with meaning’, in their busy lives, we’re going to change that,” says Jon Willey, COO of :betr.


Our Experience