director, social & digital strategy
Gina graduated from Ithaca College where she studied Integrated Marketing Communications with a concentration in Advertising. After a brief stint in Los Angeles gaining some experience in entertainment PR, she found herself back in her hometown of Boston working at full-service advertising and marketing agencies for 7+ years.
During this time the social media and content landscape was quickly evolving, and it was then she found her passion for social and digital strategy. Her content production, social media strategy, and influencer marketing work for CPG and lifestyle brands spans across industries such as food and wine, fashion, beauty, health and wellness, and tech.
As a soccer player all her life and through college, Gina still loves to stay active through co-ed leagues, running and cycling. She is also an avid wine enthusiast. After growing up in an Italian family of wine connoisseurs and falling in love with the sense of community that surrounded it, she chose to further her knowledge in wine by obtaining a WSET certification in wine education.