Tom Arrix

Founder/CEO, Former VP of Global Marketing Solutions at Facebook

What do you do when you have a front row seat, watching your children grow up and sifting through the challenges and opportunities life throws at them? Tom spent the last 4 years helping early stage companies grow up, mainly through digital, marketing and business building expertise. One of the companies Tom came across was Betr. What was originally an idea that was focused on student-athlete development and wellness quickly became a real product, a platform that is laser focused on a generation that needs our support the most, Generation Z. It's way too common today to see the complexities in a young person's life go unchecked and unaddressed. The way we look at our world today is through the lens of positivity. We thought about how Betr could become a key part of a young person’s life but in the most uplifting way possible. We dream about bringing hope, confidence and optimism to young people everywhere. Join our journey!

From 2006 – 2013, Tom was the Vice President, Global Marketing Solutions, for North America at Facebook. He joined Facebook in 2006, and experienced the company’s transformation from 8 million users to over 2 billion users today. He built and led Facebook’s first $1 billion revenue business. Building teams, building businesses with world class, inspirational leadership is what Tom does best. Tom and team focused on the top 300 marketers in North America, developing the strategic game plans that were designed to solve for key business challenges.

Prior to Facebook, Tom was at Univision Digital as Senior Vice President of Advertising Sales and Marketing Solutions, where he was responsible for the sales strategy and sales support efforts, servicing the US Hispanic market. Tom spent over (5) years at CBS Sportsline as the Senior Vice President of Sales and Client Services at CBS Prior to his Digital experience, Tom spent (8) years at Turner Broadcasting leading their Sports Sales efforts.

He resides in Darien CT, is married to Kathy and a father of four children, Sam (20) – a sophomore at Wake Forest University, Annie (18) – a freshman at Wake Forest, plays soccer, club lacrosse at Wake and led Darien’s Youth Center, Kit (17) – a senior at Darien, plays ice hockey, lacrosse and golf, Thomas (12) – a seventh grader , loves ice hockey, lacrosse and golf.